top of page



Hello there,

I'm Lauren!

With over two decades of experience in the fashion industry, I've designed for top brands that generated 8+ figures yearly. Now I have a mentoring and consulting firm, and My mission is to help you successfully build your brand.

My clients trust me to give them the tools necessary to succeed, whether it be through my personal fashion mentorship sessions or powerful resources. I'm here to help you ignite your BRAND and build a strong long-term future for your business.


Together we can create something special. Let's GET STARTED!




If you are committed to achieving our vision of building a successful fashion label, take action now.




We offer professional brand identity services for all types of brands to help you build and enhance your brand. Our team of experts can help you craft a story that speaks to your customers, create a unique logo design that will leave an impression, and develop a vivid color palette to give your brand recognition. We believe in the power of great design and storytelling to make companies stand out from their competition. With our services, you can be sure your brand's identity will be well-crafted and memorable.

1:1 Coaching

My 1:1 coaching is ideal for business owners, CEOs, & entrepreneurs, and is designed for those who want to work in a personalized way with me around their professional challenges within their business. We will create an actionable plan that helps you AND reach your goals quickly and effectively.


My Group coaching is ideal for small teams who need help understanding the individual strengths and weaknesses of their brand.  I offer custom-tailored guidance to help organizations become more effective and successful. My Group Coaching program includes: 

• Facilitation of team meetings 

• Creation of an action plan tailored to the team’s goals 

• Regular follow-up sessions and progress reviews 

• On-demand advice for any issues that arise 

360 Product Creation

360 fashion product creation services offer customers the chance to have their products brought from concept to creation. Focusing on all or any immediate needs in the business from trend forecasting & design assortment to sourcing & product calendar creation, and much more!




Hello there,

I'm Lauren, the creative mind behind Elle & Reid, a seasoned fashion designer based in Los Angeles. With over two decades in the fashion industry, I've honed my craft, pushed boundaries, and established myself alongside top global brands.

My journey began in Boston, where as a young girl I nurtured a love for art, This passion led me to Iowa State University, where I specialized in Apparel, Merchandising, Design & Production with a focus on Fashion Design. A life-changing opportunity to study at the prestigious London College of Fashion broadened my horizons and REALLY cemented my love for design.

Over the years, I've had the privilege of working with renowned companies where I've gained an extensive understanding of fit, patterns, product development, and concept design. As the Senior Design Manager for Reebok, I unleashed iconic designs that pushed the envelope of innovation, even earning a US design patent for the Reebok franchise running jacket.

With a vision that's both intuitive and creative, I've designed for globally recognized Fashion, Athleisure, Performance, and Streetwear brands including Fabletics, Juicy by Juicy Couture, Forever 21, and Legends. My designs have graced the wardrobes of celebrities, athletes, and influential figures across the globe, from Drake to Kevin Hart and Floyd Mayweather.

As one of the few women of color in the corporate fashion design industry, I've been steadfast in making my mark, turning challenges into stepping stones, and infusing diversity into my unique designs. Today, NOW I'm all about helping others build successful fashion brands, offering my wealth of experience through MY consulting & COACHING services.

Juggling a demanding career with being a mother to MY SON and two adorable pups, is a testament to my passion and dedication to craft. My journey is continuously evolving, and I love sharing it with you. make sure to follow MY blog & Stay tuned for updates on the latest tips and tRends.

Curious to see more? Explore my portfolio.  If you're interested in building a fashion brand that stands out OR NEED HELP WITH YOUR CURRENT BUSINESS,

let's connect! Reach out to me via the 'Contact' link above.

Here's to creating extraordinary things together.

Signature white_edited.png
Fashion Design Models
Andrew Dowis.jpeg
“Working with Lauren at Elle & Reid was an awesome experience for our company. We were trying to put infrastructure in place on the product side to scale our baseball apparel brand and Lauren provided us a great roadmap on how to do that.

Andrew Dowis, CEO 

Contact Us

+1 818-217-0280

r70$$xIkT (2).png

Thanks for submitting!

pantone in fall colors_edited.jpg
bottom of page