Career Experience
Adidas, Reebok, Juicy Couture, Fabletics, and more.
Client Partnerships
Select partnerships across apparel, accessories, golf, baby, medical, lifestyle, and consumer brands.
— Selected Work
Accessories · Design, Product Development & Management
Expanded a single-product tote brand into a full accessories range over three years, adding backpacks, laptop bags, hats, luggage tags, and packing cubes. Led design, product development, and management across every category launch, and built the systems the team runs on today.
Golf · Design & Product Development
Launched a modern golf brand from zero to six figures in year one and sold out across the entire line in year two. Design lead across multiple seasonal collections, from concept through production.
Baby · Concept, Print & Wholesale Launch
Pre-launch founder building for the wholesale baby boutique market. Delivered brand concept, seasonal storytelling, and signature print designs the brand can scale from for years.
Golf · Design, Development & Production
Afro-inspired golf brand built for the culture. Partnered on brand concept, signature print design, fit, and a full apparel collection rooted in identity, craft, and community.
— The Practice
— Brand Fit Assessment
Six questions about your brand, your team, and the problem that costs you the most. You get a direct read on the real constraint and the standard engagement structure built to solve it.
— Services
01
Brand concept, seasonal storytelling, positioning, and the narrative architecture your brand grows from.
02
Logo, visual systems, print and graphic design that translate your vision into an identity that stands out.
03
Concept sketches, technical design, tech packs, and the full 360 product creation cycle, from idea to finished sample.
04
Factory sourcing and communication, fabric and trim development, custom material creation, and costing.
— Brand Extensions & Collaborations
Elle & Reid works directly with brands and alongside agencies to create apparel, accessories, uniforms, event merchandise, and limited-edition product collaborations.
Explore Branded Merchandise →— Why Elle & Reid
20+ years designing for and scaling 8, 9 figure brands including Adidas, Reebok, Fabletics, and Juicy Couture.
We don't just advise, we design product, build sourcing, implement systems, and stay accountable to results.
Accessories, baby, active, lifestyle, streetwear, and contemporary. We meet you where your brand lives.
A limited number of private clients per quarter. Every engagement is tailored to the brand, high-touch, and transformative.
— Executive Track Record
Before Elle & Reid, Lauren Jones spent twenty-two years leading design and product for global apparel brands. These are the results that shaped the practice.
01
Active · Men's Category Launch
Launched the men's category from $0 to $21M in the first three months. Built the product from the ground up, creating the core silhouettes still carried in the line today, developing the fabrics behind them, and establishing the men's brand identity, including a logo mark the women's business later adopted.
02
Sport · Design Leadership
Grew the Adidas Originals men's category more than 12x over six years of leading its design and creation. Designed the commemorative jersey for Kobe Bryant's retirement, which sold out in hours on an exclusive launch and grossed over $800K.
03
Performance · Product Innovation
Design leadership across performance apparel, resulting in a granted U.S. design patent.
Twenty-two years across Adidas, Reebok, Fabletics, Legends, Juicy Couture, and Forever 21, in VP and Director level design and product roles.
Elle & Reid is an independent consulting practice. The work above was completed as an employee of these brands, not as a client engagement.
— Client Voices
"Big thank you to Elle & Reid for guiding us through the design process. We're so grateful to be expanding our vision to make schlepping as easy as it gets!"
Alex Schinasi
Co-Founder · Hulken
"Lauren has gone above and beyond, time & time again, to ensure 100% satisfaction with her deliverables. She's responsive, quick (but doesn't rush the work) and has a keen eye for detail. She can take what you describe and bring it to life. We've started a golf brand, Fore Company, and she's designed our next 3 collections and hasn't missed yet!"
Jay Phillips
CEO · FORE Company
"Lauren built out the production calendar and brought structure to a business that needed real systems. It changed the way the team plans, designs, and ships every season."
VP of Production
Jaanuu · Medical Apparel
"She thinks like an operator and designs like a creative director. Rare to find both in one partner, and exactly what we needed to launch the right way."
Founder
Confidential Baby Brand
— The Founder
Lauren Jones has spent over 20 years designing for and scaling industry-leading global brands, including Adidas, Reebok, Fabletics, Juicy Couture, Forever 21, Talbots, Kellwood, and Legends.
Based in Los Angeles and established in 2022, Elle & Reid was built for brands who want insider expertise, accountability, and a proven path forward, across accessories, baby, golf, active, lifestyle, and streetwear.
Read Lauren's Story →— Journal
Explore the Journal for practical articles on brand strategy, product creation, growth, and the operating systems behind the work.
— FAQ
— As Seen On
