Green: The Color of the Future

Sustainable fashion is having a moment...hopefully forever.

Only around 18% of clothes are made with recycled fabric every season. But this is changing. More and more brands, from fast fashion to luxury are embracing recycled materials in their designs – either from post-consumer waste or pre-consumer factory scraps.

Green has also become the color of sustainability, not just in fashion but for our environment as a whole. From green energy and transportation to conscious consumption, green initiatives are being adopted worldwide.

7 out of 10 fashion houses in the U.S. signed the "Green Pledge", promising to be more transparent about their manufacturing processes.

But, sustainable fashion doesn't just mean recycled materials; it also means green. Green is the color of environmental friendliness and sustainability. From electric cars to biodegradable packaging, green has become the go-to hue for organizations trying to make a statement about their commitment to protecting the environment.

Although consumers still buy from fast fashion brands, 66% of young professionals prioritize eco-friendly fashion brands and fabrics.

By embracing green fashion, companies can benefit from not only an improved environmental footprint but also increased consumer trust. Green initiatives in the fashion industry have become a powerful way to differentiate from competitors and create a compelling brand identity. With more people aware of their impact on the environment, sustainable fashion has grown in popularity and is likely to continue doing so as younger generations are increasingly conscious.

Green Looks Great on Everyone!

@elleandreid